About
Highly accomplished UI/UX and Media Designer with 12 years of progressive experience, adept at transforming complex requirements into intuitive, user-centric digital experiences and compelling visual content. Proven ability to lead end-to-end design processes, from strategic conceptualization and user research to high-fidelity prototyping and media production, consistently delivering measurable improvements in user engagement, conversion rates, and brand perception across diverse industry sectors. Passionate about leveraging design thinking to solve critical business challenges and create impactful, accessible solutions.
Work
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Summary
Led comprehensive UI/UX design initiatives for enterprise-level SaaS products, enhancing user experience and driving product adoption within a fast-paced technology environment.
Highlights
Spearheaded the redesign of a core analytics dashboard, increasing user engagement by 25% and reducing task completion time by 15% through iterative user testing and feedback integration.
Developed and implemented a scalable design system for multiple product lines, resulting in a 30% reduction in design inconsistencies and accelerating development cycles by 20%.
Conducted extensive user research, including usability testing and competitive analysis, to identify key pain points and inform strategic product roadmap decisions, leading to a 10% improvement in customer satisfaction scores.
Collaborated cross-functionally with product management, engineering, and marketing teams to ensure seamless execution of design vision, contributing to the successful launch of 3 major product features.
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Summary
Designed and optimized user interfaces for diverse client projects, focusing on web and mobile applications to improve usability and visual appeal.
Highlights
Designed responsive web and mobile interfaces for 10+ clients across e-commerce, finance, and healthcare sectors, consistently meeting project deadlines and client expectations.
Implemented A/B testing protocols for key user flows, leading to a 12% increase in conversion rates for a major e-commerce client within six months.
Created detailed wireframes, prototypes, and user flows using Figma and Sketch, facilitating efficient communication and alignment with development teams.
Conducted user interviews and surveys to gather insights, directly informing design decisions that resulted in a 5% reduction in customer support inquiries related to product usability.
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Summary
Produced high-quality visual and motion graphics content for digital marketing campaigns and corporate communications.
Highlights
Developed and executed visual branding guidelines for 5+ internal and external campaigns, ensuring consistent brand identity across all media channels.
Designed engaging digital advertisements and social media content that contributed to a 15% increase in online impressions and click-through rates.
Produced and edited motion graphics and video content for corporate presentations and promotional materials, enhancing audience engagement by an estimated 20%.
Managed multiple design projects simultaneously from concept to final delivery, consistently meeting tight deadlines and stakeholder expectations.
Languages
English
Skills
UI/UX Design
User Research, Wireframing, Prototyping, Usability Testing, Information Architecture, Interaction Design, User Flows, Design Systems, Accessibility (WCAG).
Design Tools
Figma, Sketch, Adobe XD, InVision, Miro, Zeplin, Adobe Creative Suite (Photoshop, Illustrator, After Effects).
Media Design & Production
Graphic Design, Motion Graphics, Video Editing, Branding, Visual Storytelling, Digital Asset Management.
Methodologies & Principles
Design Thinking, Agile/Scrum, Lean UX, Human-Centered Design, Responsive Design.
Technical & Analytics
HTML, CSS, Google Analytics, Hotjar, A/B Testing.
Soft Skills
Cross-functional Collaboration, Stakeholder Management, Problem-Solving, Communication, Mentorship, Presentation Skills.